The truth about B2B social media marketing
On a train journey recently, I found myself discussing the merits of social media marketing with a friend. His view (repeated at a volume deemed inappropriate for the quiet carriage by our fellow passengers) was that “Football clubs need fans; […]
Marketing trends 2012
Far beyond the snow-tipped peaks of Mount Nostradamus, across the fires of Rune Canyon and into the deepest, darkest heart of Wiccan Woods… there, in a small sunlit clearing (sat on an assortment of funky beanbags) will you find the […]
Plus ca change…
“The time has come when advertising has, in the hands of some, reached the status of a science.” Now, we wouldn’t normally review a book here on the MZ Blog. But Scientific Advertising is no normal book. Or, rather, it’s […]
Read my lips
QR Codes are becoming very popular here on Planet Marketing. Largely because they bridge the gap between physical and digital worlds faster than a humble URL could ever hope to. But also kind of a little bit because they look […]
3D. You just have to experience it.
Every time a new entertainment format arrives, the world’s advertisers retreat into small rooms, draw the curtains, throw out the decaf and start dreaming up answers to the million dollar conundrum: how do you recreate this amazing new experience on […]
The female question
For some, the idea of women consuming and engaging with technology is still a bit alien. Just look at the girls in popular tech magazines like T3 and Stuff – they’re more likely to be seen straddling a gadget than […]
The kids are alright
As the summer holidays approach, our work on the Microsoft Student Facebook page is now complete for the year… with all targets smashed! As of today the group has 17,403 fans, providing a great example of not only how to […]
A million mousey marathons
Bluey, the energetic little rodent we created to help Microsoft sell its premium line of BlueTrack mice, has just racked up his first million plays on www.blueysmouserun.com. Now, we’re no experts on athletics or anything, but that’s got to be […]
Ambition vs. Reality
It’s not uncommon round here to hear clients asking us for ‘immersive online experiences’ (or, if you’re not well versed in marketese, ‘a sweet website with more bells and whistles than a Brazilian street carnival’). They’re fun to work on, […]
Brand positioning and strategic advertising. David Sloly talks to creative director Michelle Tripp.
This post originally appeared on David Sloly’s blog, Creative Dialogue. Michelle Tripp (on the left) is a creative director, writer, brand consultant, and marketing strategist at Idea Worldwide based in New York. Idea Worldwide is a full-service advertising agency and […]
