Guidelines don’t make a brand
One of the frustrations I frequently come up against is the misconception as to what brand guidelines are for. All too often an imaginative, succinct and clear thought is tested to total destruction by a series of excruciating hurdles such […]
Who watches the watchers?
Like an MP in a marginal seat, if there’s a bandwagon rumbling past me, I’m on it. So I thought I’d join bloggers all over the UK today by taking a look at last night’s election debate. However, the story […]
Got a business idea? It’s time to dump the soul searching
Now here’s a concept that sings sweetly to the homework-dodging schoolboy in me – too much written work gets in the way of success. It’s something I’ve always believed on some level, but it takes gutsy meddlesome spirits to sell […]
