Zombie blogs: the dangers and how to avoid them
Rule one of content marketing is to stop thinking like a marketer and start thinking like a publisher. Great. But coming up with fresh, interesting, authentic content on a regular basis is hard enough when you actually are a publisher. […]
Hang on to those crayons
CiTDB is a database marketing company focused on the IT&T space. Along with Mason Zimbler and a number of other companies, they’re part of Harte-Hanks Europe’s closed loop marketing offer. But bear with me, this isn’t a plug. CiTDB holds […]
Brrrrrr… government puts marketing on ice
The government has frozen spending on advertising and marketing, and will cut staff at the COI by 40%. According to Marketing Week, “Those responsible for the Government’s marketing and advertising freeze are more concerned with ‘getting to the right number’ […]
This is not a book
Clay Shirky crossed the Ocean to Bristol recently, promoting his new book Cognitive Surplus. Actually, he wasn’t just in town, he was everywhere – TV, radio, live at the Waterfront. I think he may even have floated over Glastonbury in […]
