Blogs

  • Mason Zimbler

    Data: why big isn’t always better

    Wednesday, 16 May, 2012

    Big data is big news. And it’s not hard to see how much of an effect this trend is having on marketers’ mindsets; we’ve never had so many clients calling us up mid-campaign saying “I need more data – lots […]

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  • Mason Zimbler

    The truth about B2B social media marketi...

    Wednesday, 2 May, 2012

    On a train journey recently, I found myself discussing the merits of social media marketing with a friend. His view (repeated at a volume deemed inappropriate for the quiet carriage by our fellow passengers) was that “Football clubs need fans; […]

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  • Mason Zimbler

    Chosen charity 2012

    Monday, 16 April, 2012

    Every year here at Mason Zimbler we nominate a charity to support through fundraising and awareness activities. And this year is no different – except for the way we went about choosing. Having asked MZers to put forward suggestions, everyone […]

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  • Mason Zimbler

    Marketing Sans Frontieres: 5 tips for ef...

    Wednesday, 28 March, 2012

    It’s a funny old thing, marketing automation. On the surface it’s a highly logical discipline – you pore over your favourite flowchart software, carefully adding a decision rule here and an off-page reference there. Which suggests it should be no […]

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  • Mason Zimbler

    Can social media save the high street?

    Monday, 19 March, 2012

    Despite talk of the high street’s decline and the death of the small retailer, figures published in 2011 show the number of independent outlets in Britain actually rose by 2,500 over the last year. But wait. Wasn’t the internet meant […]

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  • Mason Zimbler

    The Art of Technology

    Wednesday, 14 March, 2012

    Earlier this year, the British artist and all-round lovable rogue, David Hockney, created a small media frenzy when he included drawings created with and displayed on the iPad as part of his major exhibition ‘A Bigger Picture’ at the Royal […]

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  • Mason Zimbler

    Zombie blogs: the dangers and how to avo...

    Friday, 9 March, 2012

    Rule one of content marketing is to stop thinking like a marketer and start thinking like a publisher. Great. But coming up with fresh, interesting, authentic content on a regular basis is hard enough when you actually are a publisher. […]

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  • Mason Zimbler

    Guidelines don’t make a brand

    Thursday, 1 March, 2012

    One of the frustrations I frequently come up against is the misconception as to what brand guidelines are for. All too often an imaginative, succinct and clear thought is tested to total destruction by a series of excruciating hurdles such […]

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