Earned + paid media
April 2013
Social media may have amplified the value of earned media. But the classic techniques employed to generate word of mouth offline are still as relevant as ever.
Continue readingPersona marketing
February 2013
No matter how amazing your product is, it can’t buy itself. To win more customers you need to understand what makes them tick. Welcome to the world of persona marketing.
Continue readingRecycle, reuse, repurpose
November 2012
Breathing new life into old content is a smart way to stretch your budget. But it also offers brands the chance to promote their heritage, provenance and even social consciousness.
Continue readingCreativity
September 2012
Innovation, originality, cut through – call it what you like. But it’s the glue that binds customers to brands, as these eye-popping campaigns beautifully illustrate.
Continue readingContent marketing
July 2012
Too often synonymous with whitepapers and webinars, great content marketing should inspire as well as inform. Just take a look at these thought-provoking campaigns.
Continue reading
