How to make real-time creativity count
March 7, 2013The Super Bowl, the Brit Awards and the Oscars have acted as honeypots for brands seeking to ride the real-time zeitgeist in recent weeks. There has been some truly inspired activity, like the now infamous Oreo tweet during the Super Bowl blac...
Continue reading...A fly on the wall at TFM&A
March 1, 2013Judith Niederschelp of Harte-Hanks talks to B2B Marketing about TFM&A. Billed as the show ‘where great minds meet’, in its 13 year history Technology for Marketing & Advertising has earned a reputation for being a barometer of where th...
Continue reading...The end of digital marketing is nigh
January 22, 2013A recent report from global research firm Forrester – predicting that ‘digital marketing’ will lose its prefix and become just ‘marketing’ in 2013 – has sparked a debate between marketers who agree with the forecast and those who believe d...
Continue reading...Growing in hard times
January 18, 2013Chris Ronald of Harte-Hanks talks to B2B marketing. Growing revenue and cost-effectively scaling a business in a highly competitive market is no mean feat. This is compounded by the challenging economic climate. Today, medium and large businesses al...
Continue reading...Why less is more will dominate digital creativity in 2013
January 3, 2013I foresee two key opportunities for the industry creative this year. One is that ambient will become a key battleground for brands trying to disrupt audiences’ daily routines. The other is the move towards the big, the bold and the simple. Both these...
Continue reading...Mason Zimbler welcomes Alan Kittle to head creative team
December 14, 2012Alan Kittle is relocating to Bristol to join Mason Zimbler where he will lead a team of 15 as Creative Director. Once described as ‘one of Scotland’s most highly regarded creatives’, Kittle has held senior roles at agencies including RAPP, Tea...
Continue reading...Demand generation: 3 reasons to bite the bullet
December 12, 2012Demand generation models are no silver bullet, but they are a great starting point for more cohesive and effective sales and marketing. This blog outlines three good reasons to embrace the approach in 2013. At the Sirius Decisions Summit last month...
Continue reading...Mason Zimbler award success
November 2, 2012We are proud to announce that Mason Zimbler has been named as a winner of a Gold and two Silver awards at the Davey Awards 2012, presented by the International Academy of Visual Arts. With nearly 4,000 entries from across the US and around the world...
Continue reading...It's been a great Summer
October 1, 2012This season’s weather may not have been anything to write home about, but it certainly hasn’t dampened our spirits. The feel good factor is alive at Mason Zimbler. Shortlisted for SXSW PanelPicker In the company of some big name agencies...
Continue reading...More award nominations for Mason Zimbler and Rebel
July 24, 2012The shortlist for the B2B Marketing Awards 2012 has just been released, and Mason Zimbler is among the agencies competing for the coveted crown of ‘Best use of content marketing’. It’s a mark of how quickly marketing is evolving th...
Continue reading...Mason Zimbler and Aberdeen Group introduce “The Content Shop” to UK technology marketers
June 28, 2012Mason Zimbler and Aberdeen Group -- Harte-Hanks Companies (NYSE: HHS) -- today announced the launch of “The Content Shop”, a collaborative program developed to provide technology marketers with relevant content assets, in multiple formats, across...
Continue reading...Mason Zimbler’s sister agency up for New Media Age award
May 22, 2012Our precocious sister agency, Rebel, has just been shortlisted for one of the most coveted pieces of mantel bling in the digital industry – a New Media Age award. Naturally, in the spirit of sisterly love, we were first to fire up the web chat and demand “what have you done now?”
Continue reading...Mason Zimbler at the B2B Marketing Summit 2012
May 17, 2012Mason Zimbler’s Senior Strategic Planner, Alana Griffiths, has been invited to educate leading B2B marketers on the practicalities of social media as a sales tool at the B2B Marketing Summit 2012.
Continue reading...A rising star in our midst
May 11, 2012Jon Sander, director of planning and social media at Mason Zimbler, Austin TX, has been named a 2012 Direct Marketing Educational Foundation (DMEF) Rising Star. The DMEF Rising Stars Award acknowledges individuals under 40 years old who are recognized as leaders in the direct/interactive marketing field.
Continue reading...Mason Zimbler’s Award-Winning Content
April 30, 2012Three Mason Zimbler social media marketing campaigns have garnered industry attention and commendation this spring, winning awards from two national organisations. The ACE Awards, presented April 18 by the Business Marketing Association in New...
Continue reading...Where are you reading this?
February 28, 2012With the launch of Mason Zimbler’s new mobile website, all visitors to mzl.com will now enjoy an optimised browsing experience – whether accessing the site through their desktop, laptop, tablet or smartphone.
Continue reading...Mason Zimbler helps IBM talk the talk with new social selling platform
February 21, 2012In an interview for this month’s Chief Marketer cover story, IBM’s Douglas Hannan applauds the technology giant’s new B2B social selling strategy – created and implemented in partnership with Mason Zimbler.
Continue reading...More end-of-year plaudits for Mason Zimbler
December 23, 2011Following on from the news that we’ve been rated 25th in the RAR guide to The Top 100 Agencies Outside London, the winter commendations for Mason Zimbler keep rolling in.
Continue reading...Mason Zimbler rated one of the top 25 agencies outside London
December 14, 2011The annual RAR Guide to the Top 100 Agencies Outside London has just been released and... cue drum roll... Mason Zimbler cruised in at number 25.
Continue reading...Demand Curve takes the guesswork out of B2B Demand Generation
December 10, 2011Harte-Hanks, Mason Zimbler’s parent company, has announced the launch of The Demand Curve - a new, evidence-based marketing solution for technology companies.
Continue reading...Innovation - Why the mix of creativity and technology is a potent one
September 2, 2011Creative thinking can set your business apart from your competitors, says Shane Casey.
Continue reading...Read My Lips: Using QR Codes to Bring Recruitment Advertising to Life
August 16, 2011James Trezona, MD of tech marketing agency Mason Zimbler explains how they used QR codes in the creative for the agency's latest recruitment campaign.
Continue reading...My current favourites
May 19, 2011James Trezona, MD Europe of Mason Zimbler, and the team at Mason Zimbler Bristol share their current favourite websites.
Continue reading...Why Cisco's flipping of the Flip is not a bad thing
May 19, 2011James Trezona, managing director of technology marketing company Mazon Zimbler, explains why he understands Cisco's decision to close its Flip video division.
Continue reading...Microsoft launches 'Something Missing?' campaign
February 21, 2011Integrated marketing agency, Mason Zimbler, has launched a new campaign on behalf of Microsoft that aims to encourage partners to attach Microsoft Office 2010 when selling PCs.
Continue reading...Senior creative promotions made at Mason Zimbler
September 29, 2010Bristol-based creative technology firm Mason Zimbler has promoted David Sloly (pictured) to the role of executive creative director. Sloly will be afforded a more visionary role at the company and tasked with bringing more innovation to life and so...
Continue reading...SXSW 2011: The journey begins
August 20, 2010There are still 203 days to go until the next South By Southwest festival kicks off in Austin, Texas. But we’re donning our Stetsons early this year, as one of the MZ family – Creative Director, David Sloly – starts his journey to the Lone Star...
Continue reading...Mason Zimbler takes leap of faith for Nuance ads
August 13, 2010Nuance Communications, a leader in global speech recognition, has appointed Bristol-based Mason Zimbler to launch Dragon NaturallySpeaking version 11, its latest software for PCs. The UK campaign is due to launch in mid-August and will feature TV an...
Continue reading...David Sloly shows you something cool
December 17, 2009Between me and the 150 billion pages that populate the web, is a piece of technology that was designed to slow down the nimble fingers of humans. The QWERTY keyboard is nothing more than a 125-year-old hand-me-down that removes the true interactivit...
Continue reading...ROI in social media campaigns
December 17, 2009Last year, Internet users spent 45 billion minutes communicating on social networking or member community sites, according to Nielsen Online. That’s a lot of chatter and, yes, some of it is about brands, but is it worth your business investing in soc...
Continue reading...Why use split-run testing in digital campaigns?
December 17, 2009Targeted and effective marketing campaigns are more important than ever, with 44 per cent of B2B marketers citing digital communications as the most effective, and email marketing making up the largest part of that percentage*. Email marketing is extre...
Continue reading...Can Microsoft save Murdoch?
December 17, 2009This week’s press has been full of conjecture and speculation over a proposed pact between Microsoft and Rupert Murdoch’s News Corp. If the deal goes ahead, all content from News Corp’s newspapers, including The Times, The Sun, and The Wall Stree...
Continue reading...It’s thrive or survive
July 9, 2009Integrated agency Mason Zimbler, specialist in 'disruptive technology marketing', has created the senior position of Client Services Director in order to embrace changing client demands during the current economic turmoil. Susie McFarland, previousl...
Continue reading...Take Five – James Trezona, MD at Mason Zimbler
June 9, 2009James Trezona, Managing Director of integrated digital marketing agency Mason Zimbler answers Creativematch's quickfire questions.
Continue reading...New Toshiba site launched by Mason Zimbler
October 21, 2008In an attempt to increase market share in the LCD TV market, Toshiba has launched a new Home Entertainment website.
Continue reading...New website is key in Toshiba’s bid to lead LCD TV market
October 21, 2008New website is key in Toshiba’s bid to lead LCD TV market Bristol, 21/10/08. In an attempt to increase market share and dominate the LCD TV market, Toshiba has invested in its new Home Entertainment website (http://www.home-entertainment.toshib...
Continue reading...Mason Zimbler wins another top award
September 26, 2008Integrated digital marketing agency Mason Zimbler has added to its collection of top industry accolades by winning ‘Technology Marketing Campaign of the Year’ at the 2008 CNET Networks UK Business Technology Awards. The judges selected Mason Zim...
Continue reading...Mason Zimbler appoints new Strategy and Business Developent Manager
May 13, 2008Making the leap back to the agency side... Mason Zimbler proudly welcomes Amy Budd into its planning flock. Previously head of communications for Canon Business Solutions, Amy was responsible for driving the award-winning campaign activity of Canon ...
Continue reading...Moving on – appointments from the creative world
April 18, 2008Mason Zimbler appoints MOBO and Gold Sony award-winner David Sloly as its new Creative Director
Continue reading...Mason Zimbler appoints new Creative Director
April 16, 2008Mason Zimbler appoints MOBO and Gold Sony award-winner David Sloly as its new Creative Director. Joining the agency as Digital Director in 2006, David utilized his background in content development, multi-channel knowledge and broadcast expertise to...
Continue reading...Shoot horror stories
April 4, 2008The Drum invited agency creatives to tell of their most unforgettable shoot experiences.
Continue reading...Microsoft's 'Journey through life...'
March 11, 2008Monday 26th February saw the launch of a video-driven 'Digital lifestyle' site (www.microsoft.com/uk/windows/digitallife). Built entirely in Microsoft's Expression Studio and outputted solely for Microsoft's recently released Silverlight application, t...
Continue reading...Harte-Hanks steps up European presence with new acquisition
January 31, 2008US-based global marketing company Harte-Hanks has purchased digital marketing agency Mason Zimbler, just weeks after signing an ‘option-to-acquire' deal with B2B data specialist Information Arts.
Continue reading...Mason Zimbler joins the Harte-Hanks family
January 30, 2008Harte-Hanks, Inc, a worldwide direct and targeted marketing company, announced today its acquisition of digital marketing agency Mason Zimbler. Download press release (41KB)
Continue reading...Toshiba forces their way onto the HD Camcorder scene
January 26, 2008Following the success of their 'Bringing Innovation to Life' European launch for Toshiba notebooks, integrated digital agency Mason Zimbler have been given a fresh challenge, helping with the launch of Toshiba's brand new high definition (HD) camcorder...
Continue reading...Mason Zimbler unveils new creative for Toshiba Computer Systems
July 5, 2007Integrated digital marketing agency Mason Zimbler has unveiled their new creative for Toshiba Computer Systems notebook strategy across Europe to businesses and consumers.
Continue reading...Mason Zimbler man at the top of the world
June 7, 2007At first the Diary wasn't quite sure what James Kerr did to annoy his colleagues at integrated digital marketing company Mason Zimbler. But they teamed up with local suppliers in Bristol to pay to send the production manager on a trip far and high away - to the top of Everest, in fact.
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