Comments for Mason Zimbler http://www.mzl.com Making the complicated simple. Tue, 14 Feb 2012 15:00:40 +0000 hourly 1 Comment on Data with weight by Alana http://www.mzl.com/blog/data-with-weight/#comment-889 Alana Tue, 14 Feb 2012 15:00:40 +0000 http://www.mzl.com/?p=3046#comment-889 And another data artist here. http://www.informationisbeautiful.net. But here's one for the Ladies e.... See what size you are on the high street with this interactive graph! http://sizes.darkgreener.com/ And another data artist here. http://www.informationisbeautiful.net.

But here’s one for the Ladies e…. See what size you are on the high street with this interactive graph! http://sizes.darkgreener.com/

]]> Comment on Data with weight by Millie Menage http://www.mzl.com/blog/data-with-weight/#comment-888 Millie Menage Tue, 14 Feb 2012 11:42:26 +0000 http://www.mzl.com/?p=3046#comment-888 Very well put Ross. Great blog post. Very well put Ross. Great blog post.

]]> Comment on Who we are by Company Case Study: Aspect Films « mediatodaysambrookh http://www.mzl.com/who-we-are/#comment-879 Company Case Study: Aspect Films « mediatodaysambrookh Fri, 03 Feb 2012 15:46:41 +0000 http://www.mzl.com/#comment-879 [...] made a short advertising for Microsoft through the advertising company Mason Zimbler. The film showed how a small business could use the Microsoft products to help run a business. In [...] [...] made a short advertising for Microsoft through the advertising company Mason Zimbler. The film showed how a small business could use the Microsoft products to help run a business. In [...]

]]> Comment on What the masters of modern architecture can teach us about web UX by What the masters of modern architecture can teach us about web UX … | Diritto d'autore http://www.mzl.com/blog/what-the-masters-of-modern-architecture-can-teach-us-about-web-ux/#comment-877 What the masters of modern architecture can teach us about web UX … | Diritto d'autore Wed, 01 Feb 2012 17:56:51 +0000 http://www.mzl.com/?p=2984#comment-877 [...] posted here: What the masters of modern architecture can teach us about web UX … Segnala presso: Post CorrelatiWhat the masters of modern architecture can teach us about web UX [...] [...] posted here: What the masters of modern architecture can teach us about web UX … Segnala presso: Post CorrelatiWhat the masters of modern architecture can teach us about web UX [...]

]]> Comment on What the masters of modern architecture can teach us about web UX by Mark Murphy http://www.mzl.com/blog/what-the-masters-of-modern-architecture-can-teach-us-about-web-ux/#comment-876 Mark Murphy Wed, 01 Feb 2012 15:31:14 +0000 http://www.mzl.com/?p=2984#comment-876 Nice thoughts on how the online design space benefits with perspective from all creative disciplines. Even (especially?) architecture! Nice thoughts on how the online design space benefits with perspective from all creative disciplines. Even (especially?) architecture!

]]> Comment on Battleground: Christmas by Simon http://www.mzl.com/blog/battleground-christmas/#comment-874 Simon Tue, 17 Jan 2012 14:03:44 +0000 http://www.mzl.com/?p=2715#comment-874 well, the verdict is in, and guess what... http://www.nebusiness.co.uk/business-news/latest-business-news/2012/01/05/john-lewis-reveals-impressive-results-51140-30061787/ well, the verdict is in, and guess what…

http://www.nebusiness.co.uk/business-news/latest-business-news/2012/01/05/john-lewis-reveals-impressive-results-51140-30061787/

]]> Comment on Battleground: Christmas by Lucas http://www.mzl.com/blog/battleground-christmas/#comment-826 Lucas Thu, 15 Dec 2011 15:58:48 +0000 http://www.mzl.com/?p=2715#comment-826 The JL campaign won 'Campaign of the year' today, just goes to show what the right song and a bit of festive sweetness can do for a fairly pedestrian idea. http://www.brandrepublic.com/news/1109364/campaign-year-john-lewis/ The JL campaign won ‘Campaign of the year’ today, just goes to show what the right song and a bit of festive sweetness can do for a fairly pedestrian idea.

http://www.brandrepublic.com/news/1109364/campaign-year-john-lewis/

]]> Comment on Battleground: Christmas by Liam Smith http://www.mzl.com/blog/battleground-christmas/#comment-822 Liam Smith Fri, 09 Dec 2011 17:36:55 +0000 http://www.mzl.com/?p=2715#comment-822 It’s interesting to evaluate how much of an impact JLP’s trusted nature has on the overall audience perception of this ad. The first line of the soundtrack taps into exactly what we want to hear as a recession-hit country and JLP recently announced that they are struggling too – profits are down considerably for the last six-months. The impact of this campaign on their bottom line will make for interesting reading when they release their Christmas sales figures in the new year. It’s interesting to evaluate how much of an impact JLP’s trusted nature has on the overall audience perception of this ad.

The first line of the soundtrack taps into exactly what we want to hear as a recession-hit country and JLP recently announced that they are struggling too – profits are down considerably for the last six-months. The impact of this campaign on their bottom line will make for interesting reading when they release their Christmas sales figures in the new year.

]]> Comment on Battleground: Christmas by Simon http://www.mzl.com/blog/battleground-christmas/#comment-820 Simon Thu, 08 Dec 2011 12:46:14 +0000 http://www.mzl.com/?p=2715#comment-820 I wonder how much of JLP's loved/trusted status - and the overwhelmingly positive reception their ad has received - stems from the fact that the business is run on a social enterprise model. Some might find the ad a bit saccharin (I personally don't agree), but it's backed by a very important truth that really differentiates John Lewis from their competitors: they are owned by their employees. They have 'sharing' quite literally at the heart of their organisation. You can't fake that. In today's climate particularly, with consumerism and corporate capitalism somewhat under the microscope, this could give John Lewis a useful edge in a tough trading environment. I wonder how much of JLP’s loved/trusted status – and the overwhelmingly positive reception their ad has received – stems from the fact that the business is run on a social enterprise model. Some might find the ad a bit saccharin (I personally don’t agree), but it’s backed by a very important truth that really differentiates John Lewis from their competitors: they are owned by their employees. They have ‘sharing’ quite literally at the heart of their organisation. You can’t fake that. In today’s climate particularly, with consumerism and corporate capitalism somewhat under the microscope, this could give John Lewis a useful edge in a tough trading environment.

]]> Comment on Battleground: Christmas by James Trezona http://www.mzl.com/blog/battleground-christmas/#comment-816 James Trezona Tue, 06 Dec 2011 14:41:22 +0000 http://www.mzl.com/?p=2715#comment-816 JL habitually tops the most loved/trusted retailers - and it is this that gives them the permission to narrate this (slightly saccharin) festive story, and as a pillar of this trust, their consistent quality that means it works. Lovely, subtle in that it's appearing to not condone greed, and another beautiful soundtrack that keeps it echoing emotionally. JL habitually tops the most loved/trusted retailers – and it is this that gives them the permission to narrate this (slightly saccharin) festive story, and as a pillar of this trust, their consistent quality that means it works.

Lovely, subtle in that it’s appearing to not condone greed, and another beautiful soundtrack that keeps it echoing emotionally.

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