Mason Zimbler

Data: why big isn’t always better

Liam Smith — Wed, 16 May 2012 15:13:09 +0000

Big data is big news. And it’s not hard to see how much of an effect this trend is having on marketers’ mindsets; we’ve never had so many clients calling us up mid-campaign saying “I need more data – lots […]

The truth about B2B social media marketing

Charlie Thorogood — Wed, 02 May 2012 11:43:07 +0000

On a train journey recently, I found myself discussing the merits of social media marketing with a friend. His view (repeated at a volume deemed inappropriate for the quiet carriage by our fellow passengers) was that “Football clubs need fans; […]

Chosen charity 2012

Lisa Farris — Mon, 16 Apr 2012 14:57:09 +0000

Every year here at Mason Zimbler we nominate a charity to support through fundraising and awareness activities. And this year is no different – except for the way we went about choosing. Having asked MZers to put forward suggestions, everyone […]

Marketing Sans Frontieres: 5 tips for effective multi-national marketing automation

astansfield — Wed, 28 Mar 2012 16:12:17 +0000

It’s a funny old thing, marketing automation. On the surface it’s a highly logical discipline – you pore over your favourite flowchart software, carefully adding a decision rule here and an off-page reference there. Which suggests it should be no […]

Can social media save the high street?

Ed Loughton — Mon, 19 Mar 2012 16:27:55 +0000

Despite talk of the high street’s decline and the death of the small retailer, figures published in 2011 show the number of independent outlets in Britain actually rose by 2,500 over the last year. But wait. Wasn’t the internet meant […]

The Art of Technology

Francesca Richards — Wed, 14 Mar 2012 12:11:08 +0000

Earlier this year, the British artist and all-round lovable rogue, David Hockney, created a small media frenzy when he included drawings created with and displayed on the iPad as part of his major exhibition ‘A Bigger Picture’ at the Royal […]

Zombie blogs: the dangers and how to avoid them

Simon Wellings — Fri, 09 Mar 2012 16:54:27 +0000

Rule one of content marketing is to stop thinking like a marketer and start thinking like a publisher. Great. But coming up with fresh, interesting, authentic content on a regular basis is hard enough when you actually are a publisher. […]

Guidelines don’t make a brand

Julian Burrett — Thu, 01 Mar 2012 12:16:11 +0000

One of the frustrations I frequently come up against is the misconception as to what brand guidelines are for. All too often an imaginative, succinct and clear thought is tested to total destruction by a series of excruciating hurdles such […]

Data with weight

Ross Penlington — Tue, 14 Feb 2012 11:14:26 +0000

Last year I attended a talk by Jer Thorp, a man who introduces himself as “Data Artist in Residence” at the New York Times. Working with the often dry, colourless subject matter of data, the humanity and vibrancy that defines […]

What the masters of modern architecture can teach us about web UX

James Legge — Wed, 01 Feb 2012 14:07:42 +0000

Ever since the conception of the World Wide Web in 1989, we’ve been trying to find better ways to engage people in the online environment. Architects, however, have been doing the exact same thing in the built environment for thousands […]