Mason Zimbler

What the masters of modern architecture can teach us about web UX

James Legge — Wed, 01 Feb 2012 14:07:42 +0000

Ever since the conception of the World Wide Web in 1989, we’ve been trying to find better ways to engage people in the online environment. Architects, however, have been doing the exact same thing in the built environment for thousands […]

Marketing trends 2012

Charlie Thorogood — Fri, 20 Jan 2012 14:28:16 +0000

Far beyond the snow-tipped peaks of Mount Nostradamus, across the fires of Rune Canyon and into the deepest, darkest heart of Wiccan Woods… there, in a small sunlit clearing (sat on an assortment of funky beanbags) will you find the […]

New work: Windows Messenger viral

Matt Thomas — Tue, 13 Dec 2011 10:43:49 +0000

When Microsoft asked us to re-invigorate the Windows Messenger brand, drive video chat use, and create an emotional connection with teens, we were more than happy to accept. Our solution: a disused warehouse; a BMX on fire; an angel on […]

Battleground: Christmas

Liam Smith — Tue, 06 Dec 2011 12:41:28 +0000

The festive period in marketing is much like the office Christmas party… It’s a big, salubrious blow-out, where everybody has a good time and goes a bit over the top. A couple of people shine through and put themselves in […]

Top 10 tips for Digital Project Managers

vtaliani — Tue, 22 Nov 2011 12:46:59 +0000

The art of delivering successful projects isn’t an easy one. Every project is different, every client is different, and increasingly agencies are asked to deliver more with less. So what makes a project successful and what criteria should companies employ […]

Is 3D one D too many?

Lucas Hadley — Fri, 11 Nov 2011 14:41:16 +0000

For the first time in years Nintendo has reported a loss, apparently down to poor sales of the 3DS. Similarly, the amount of films being released in 3D is growing rapidly but the number of cinema goers is falling faster. […]

Birds of a feather

Lucas Hadley — Fri, 28 Oct 2011 14:27:31 +0000

Recently I was listening to a podcast about ‘herd behaviour’ – the idea that if one wildebeest crosses the river, they all cross – and ‘herd mentality’ human beings acting the same way. There was one point I found very […]

Plus ca change…

Charlie Thorogood — Wed, 05 Oct 2011 13:15:56 +0000

“The time has come when advertising has, in the hands of some, reached the status of a science.” Now, we wouldn’t normally review a book here on the MZ Blog. But Scientific Advertising is no normal book. Or, rather, it’s […]

Life at the intersection of creativity and technology

Shane Casey — Wed, 24 Aug 2011 16:30:28 +0000

The Creative Technologist. The proliferation of ridiculous job titles is one of the best long-standing jokes in advertising. From Imagineers and Marketeers to Big Idea Generation Champions and Social Media Gurus, we’ve met them all, laughed at them all, and […]

Read my lips

Charlie Thorogood — Wed, 10 Aug 2011 16:58:41 +0000

QR Codes are becoming very popular here on Planet Marketing. Largely because they bridge the gap between physical and digital worlds faster than a humble URL could ever hope to. But also kind of a little bit because they look […]