Integrated digital marketing agency Mason Zimbler has unveiled their new creative for Toshiba Computer Systems notebook strategy across Europe to businesses and consumers.
Their highly integrated campaign will bring Toshiba’s unique technological innovations to life using a variety of emotional and interactive creative ideas. This is designed to underline Toshiba’s new brand position of ‘Leading Innovation’ through bold and cutting-edge marketing.
Tom French, marketing communications director at Toshiba Computer Systems, said: “We’re very excited at the prospect of this campaign that we feel has genuine stand-out, and supports the Toshiba brand vision brilliantly.”
Mark Mason, CEO of Mason Zimbler, said: “This is a significant win for Mason Zimbler. Toshiba liked our integrated approach and our ability to deliver online and offline creative across Europe in short timescales. We’re thrilled to be working with a great team at Toshiba.”
This article was first featured by Creativematch online, Thursday 5 July, 2007.
