Integrated marketing agency, Mason Zimbler, has launched a new campaign on behalf of Microsoft that aims to encourage partners to attach Microsoft Office 2010 when selling PCs.
Many customers are unaware that Microsoft Office is not included as standard on PCs and is usually only provided if advertised at the point of purchase.
The new campaign seeks to target system builders, system integrators and Microsoft distributors and encourage them to include Microsoft Office, so as to maximise on the value for money for consumers. The campaign features two elderly ladies stood near a man in his pants, reflecting the moment of horror felt when you realise that you have forgotten something.
“It’s often the case that funny creative is more fun to produce – everyone in the chain, from client to photographer, wants to enjoy the process as much as the punch line and I think that cohesion comes across beautifully in the work here,” said Charlie Thorogood, a member of the Mason Zimbler creative team.
Mason Zimbler, which has worked with the global software developer for 7 years now, also produced a range of assets to assist Microsoft partners in selling Office, including online aspects such as the Microsoft Partner Network website and sales banners.
So far the site has received more hits in two weeks than its targets for a month, with one partner commenting that it was the best campaign that he had seen from Microsoft in years.
This article was first featured by The Drum online, Monday 21 February, 2011.
