Everything is now everywhere. From friends to trends, menus to music, it’s online, on TV, and on demand. And while access to all of the content all of the time may be a miracle of the digital age, sadly every silver lining must have a cloud.
The problem here is too much content and too little time. Driven by a desire to consume ever greater amounts of information and entertainment, we’re skimming, skipping or scanning the content we’re currently on (you may even find yourself skim reading the MZ blog occasionally).
It’s as though the entire world is collectively developing Attention Deficit Disorder. But what’s next for the Ritalin generation? Where will our hyper-caffeinated adventures to the boundaries of infotainment take us?
Complete films, triple filtered, double distilled and hermetically sealed in 60 seconds. No more complex plot development, self-indulgent direction, or laboured dialogue for us. This is Cinema Espresso – a quick hit of Hollywood, then on to the next thing. Sure, it’s superficial. But hey, that’s entertainment!
Charlie Thorogood is wishing he’d known about this before watching Atonement for real.
Already happened… it’s both YouTube and spoilers….