Of all the great websites that exist, YouTube is the one that remains in my eyes the most timely, fascinating product to date. And now it will expand to become an incredible pool of user information thanks to the ‘Insight’ tool. The offering gives those posting a clip on YouTube the chance to track a viral by the geography of viewers; an invaluable device for marketers, as we can truly test how a campaign will work in a region.
Mason Zimbler has spent the last year testing viral marketing through Rebel Virals, a partnership with Aspect Business Film, and uses these learnings to create compelling film for our clients. So, as our latest viral hits 2 million viewers and holds the accolade of being the number-one top-rated comedy on YouTube in the UK for this month, we can all look forward to an even brighter future for viral marketing. All thanks to a better vision of what the viewer is doing with our content.
