Monday morning, 9 a.m. You’ve just spent the weekend laughing, crying, dreaming and feeling human. But now it’s time for business. Please leave your emotions at the door. Be unflappable, be infallible, be a winner.
The only thing is, when it comes to selling things, emotions are some of the most powerful tools we have. Think about the car you drive, the clothes you wear, the computer you use. How many of those decisions were made entirely rationally? How many were influenced by brand image?
We never forget the power of emotion to influence behaviour. Even in B2B we encourage our clients to think about emotional as well as the rational benefits. To find that creative sweet spot where rhyme and reason co-exist. If you’d like a hand finding it, we’d be more than happy to offer ours.
