Humans are sociable creatures. Social marketing is so important because people love to talk. It provides your customers with a platform to engage and interact with your brand. It is the opinion of many consumers that any brand worth its salt has a social presence, making it a modern necessity.
But social marketing is much more than just releasing content and hoping for interest. It must be part of a comprehensive package, involving a clear-cut social strategy that can be carefully measured. And that’s exactly what we create.
Social marketing is part of a living media, so our work is designed to react and change to global trends and developments. It is never treated as an afterthought, or ‘bolt-on’ solution, but always part of the bigger marketing mix. This approach generates measurable increases in brand awareness and discussion. After all word-of-mouth is still one of the most trusted and effective forms of advertising.
Social Marketing This Way
Access Aberdeen Group research on how leading companies are tackling social